PERSONAL BRANDING FOR BUSINESSES IN HERTFORDSHIRE
As a small business photographer in Hertfordshire, I meet many people with dreams of starting their own business and being their own boss. And it is of course absolutely daunting to move from a large corporate environment to launching your own business. But that’s exactly what Lisa did. After many years working for others, she decided it was time to be her own boss. And took the exciting step of launching her own business after many years working in a large corporate environment.
Lisa is an expert in social and project management for businesses. She provides social media training, management, and facilitation services to businesses to take control of their social media . So she more than anyone knew the importance of social media when it comes to promoting a company.
BRANDING PHOTOGRAPHER HERTFORDSHIRE
Lisa and I talked about her brand and the types of images we felt would work best for her business. The pictures needed to reflect her brand. And her headshots to show a friendly and approachable business owner. Lisa, like many small business owners works from home most of the time. So we chose to shoot at a location in Hertfordshire, hired out as a styled office space for her branding photoshoot.
Like many small local business owners, I find the ever-changing algorithms of social media daunting. Always trying to second guess which of your posts may or may not get seen by your followers.
Let alone finding the time to consistently post and promote yourself on social media. Many business owners agree this is a job in itself, aside from the day to day of running your business.
This is where Social Elements Media aims to help business owners, by taking as much or as little of the social aspect off their hands.
PHOTOGRAPHY FOR SMALL BUSINESS MARKETING
Once of the best things about working with small businesses is the ability to keep the shoot very informal, and most importantly fun. I love the passion small business owners have for their business, and the enthusiasm they bring to their shoot.
Lisa was aware her brand had to include her. Regardless of how much she disliked having her picture taken! Having a relaxed and informal session really pays off when you don’t enjoy having your photo taken. The more fun you have, the more it shows in the images.
It was a pleasure to work with Lisa and create the images for her website and branding.
For more information on Social Elements Media visit their website.
Do you have a business or are looking to start up your own business? If so get in touch to discuss your commercial imagery requirements.
If you would like to view more examples of my commercial photography work, click here.
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